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Homes that stand out

What makes a great home stand out?
In the current market the volume of properties for sale means that getting your property to stand out from the crowd is the key to a successful sale.

Even the most unusual, unique and usually sought after homes face considerable competition from others available in their catchment area… remember that buyers for these homes typically search over much wider geographic areas and with broader price ranges.

The challenge then for any home is how it can rise above the competition. Don’t worry, help is on hand with our beautiful bespoke marketing, designed to make your home stand out from the crowd!

Lifestyle Approach

To understand property lifestyle marketing, just think about the glossy property magazines that you will see on the shelves of your local newsagent or supermarket – there are typically over 40 in the UK and many have been household names for years, you may even have one on your coffee table. Now think about the exceptional marketing provided by Roxtons, with magazine-style articles appearing alongside professional photography in a bespoke brochure, so that potential buyers will really be able to imagine themselves living in your home!

Advertising

Your home deserves to be seen – and that means not just advertising in the right places but ensuring it leaps out of the page. We produce clear and eye-catching advertising which will take the profile of your home to another level.

Brochures – Attention to detail

From the moment that you open one of our sales brochures, it will be obvious that Roxtons is no ordinary estate agent. We realise that no two properties are the same, and that homes of distinction and character require a more sophisticated, professional marketing approach.

So leave behind your low expectations of the everyday sales brochure and delight in our stunning photography, lifestyle property descriptions, crisp, vibrant colour printing and joined-up online integration.

Journalist Text:

At Roxtons, our approach aims to truly connect with potential buyers and converse with them in a language in which they are already well versed. We create magazine style articles for each home that we sell, using professional lifestyle journalists to give a unique insight into each property far more engaging that traditional agency’s uninspiring lists.

Our lead journalist has over 20 years experience in property journalism and is a regular contributor to regional and national glossy magazines such as House Beautiful and publications such as The New York Times.

Exceptional Photography:

When it comes to selling your home, first impressions count, so Roxtons always use professional photographers to achieve the standard that you would normally associate with publishing house consumer lifestyle magazines.

Our lead photographers have experience from Bentley to BBC, House Beautiful and 25 Beautiful Homes magazines to pioneering, leading edge agency photography, which will ensure that your property leaps out of the page (or screen) bringing it to life as never before.

Find out more about preparing your property for professional photography.

Marketing Options:

You can enhance the marketing profile of your home with our range of very special advertising and marketing upgrades that can ensure that your home reaches the widest possible audience.

We can guide you through the range of available options that can help your home achieve that extra stand out… from special photographic effects designed to add another dimension to how a potential buyer can see your home, to personal visits from our lead journalist and photographers, not forgetting a wide range of additional advertising options in publications such as The Times, The Telegraph, Country Life, Horse and Hound and many more local, regional and national magazines.